Valentine's Collection 2025

Red roses first became linked to love, desire, and passion in Roman mythology with the goddess Venus and later, in the 17th century, the tradition of sending roses on Valentine's Day truly took root. Today Valentine’s Day remains a very special moment to express love in the most personal and thoughtful way which is why we create every year truly magnificent bouquets to captivate and delight your dearest loved ones.

Our red Rose bouquets, ranging from a single Rose to one hundred, are crafted with the world’s most exceptional red Roses, the Red Naomi from Dutch grower Van der Drift. These magnificent blooms, with their strong, tall stems (up to 80cm long) and massive heads heavy with dozens of tightly packed petals, have a long vase life, a subtle scent and are the epitome of beauty and romance perfected in a Rose. Carefully selected and picked especially for us, transported to our boutiques within 24 hours, we can honestly guarantee these are the best and freshest red Roses in London.

Our 2025 Collection offers an exquisite selection of floral arrangements designed to captivate and impress. Choose from a luxuriously gift-wrapped single Red Naomi Rose, elegant bouquets of 12 or 24 Red Naomi Roses available with or without our custom-made, gold glass vase, or extraordinary arrangements of 50 or 100 Red Naomi Roses beautifully presented in the signature vase. For a touch of variety, indulge in a stunning bouquet of mixed blooms, artfully arranged in soft, romantic shades of pink and red.

Roses have become the timeless symbol of affection and romance and we hope you will enjoy these living masterpieces. To elevate this year’s Valentine’s Day experience, we are delighted to announce our collaboration with the iconic Maison Ladurée to coincide with the launch of our Valentine's Day Collection. This soft and timeless hue takes centre stage this season in an elegant and romantic design. To make your Valentine's gift even more special, Maison Ladurée's 15 Heart-Shaped Macaron Box can be purchased as an add-on to any product in our Valentine's Day Collection.