Back
Neill Strain Floral Couture

A Look Back at 2018

In 2018 Neill Strain Floral Couture celebrated its 10th anniversary and what a year it was! Neill gives us a brief history of 10 years of business and remembers the highlights of 2018 recalling the visually striking and some award winning designs created throughout this historic year.

In 2018 Neill Strain Floral Couture celebrated its 10th anniversary and what a year it was! Neill gives us a brief history of 10 years of business and remembers the highlights of 2018 recalling the visually striking and some award winning designs created throughout this historic year.

Neill Strain Floral Couture luxury floral design

It’s been ten years of fabulous flowers, inspirational designs and hard work with a lot of passion and satisfaction. I opened my first boutique on Ebury Street in the heart of Belgravia in 2008 with no clue of what the next ten years would bring me and today, of course I am absolutely delighted. We launched the boutique on West Halkin Street in 2011, followed by the concession at Harrods in 2016. And to celebrate our 10th anniversary I completely redesigned and refurbished the Belgravia boutique to the highest level of luxury and efficiency that I could only have envisaged after ten years of experience.

The “new” Neill Strain Floral Couture boutique in Belgravia

The “new” Neill Strain Floral Couture boutique in Belgravia

Over ten years I have built up an extraordinary network of exceptional growers in Holland who dedicate their lives to producing the most magnificent flowers in the world which we are lucky to be able to share with our clients in Belgravia and at Harrods. Without their expertise and dedication, my business would not be the same. We are so proud of our flowers, knowing that we have the very best, the most rare and can even find the unobtainable on occasion! It has also taken ten years to build up my highly talented team who now embrace my knowledge of flowers and the love for what we do. Being a florist is not an easy job and I am grateful to every one of them.

The Neill Strain Floral Couture team celebrating the 10th anniversary of the business.

The Neill Strain Floral Couture team celebrating the 10th anniversary of the business.

2018 started with a new contract at the Jumeirah Carlton Tower Hotel, a growing team to work on it and lots of room for inspiration for the coming year. In no time Valentine’s Day was approaching and our floral heart was erected for lovers to enjoy making photos for their Instagram accounts! The social media success of our boutique exterior installations throughout 2018 has been absolutely phenomenal to the extent that it’s sometimes quite hard for clients to enter the store! But we are delighted as our social media followings have exploded while the Belgravia residents enjoy the decor. Here is just a sampling of postings by men, women and dogs that love our flowers…

IMG_5076.jpg IMG_5073.jpg IMG_5075.jpg IMG_5069.jpg IMG_5071.jpg IMG_5070.jpg IMG_5072.jpg IMG_5066.jpg IMG_5067.jpg IMG_5068.jpg

Since we opened our concession at Harrods in 2016, we have worked closely within the iconic store decorating halls and areas with our floral designs as well as creating designs for other concessions and suppliers. For Valentine’s 2018 we adorned the Food Halls with pale pink Roses.

IMG_1027.jpg IMG_1299.jpg

Shortly after a very busy Valentine’s Day we participated in BRIDES IN BELGRAVIA at the Lanesborough Hotel for the third year running, in collaboration with Brides’ Magazine and the Grosvenor Estate. Our theme for the wedding display was “Spring” and we created a design that combined romance, elegance and the abundance of Spring in the colours of the season with Tulips, Viburnum Opulus, Lilac, Roses, Jasmin and stunning yellow Gloriosa flowers.

Luxury wedding table flowers created by Neill Strain Floral Couture at The Lanesborough

Luxury wedding table flowers created by Neill Strain Floral Couture at The Lanesborough

IMG_8685.jpg brides-in-belgravia-roberta-facchini-photography-2.jpg brides-in-belgravia-roberta-facchini-photography-6.jpg IMG_8713.jpg

In addition, we created florals to decorate other exhibitors’ displays such as for these gorgeous shoes by Christian Laboutin.

IMG_8613.jpg lanesborough-london-photographer-roberta-facchini-photography-9.jpg

And here are our designs for the fashion show along with some bouquets to enhance the gowns.

Spring floral designs by Neill Strain Floral Couture for Brides in Belgravia fashion show at The Lanesborough  Photos by Roberta Facchini

Spring floral designs by Neill Strain Floral Couture for Brides in Belgravia fashion show at The Lanesborough

Photos by Roberta Facchini

lanesborough-london-photographer-roberta-facchini-photography-83<3>.jpg lanesborough-london-photographer-roberta-facchini-photography-95.jpg brides-in-belgravia-roberta-facchini-photography-9.jpg brides-in-belgravia-roberta-facchini-photography-12.jpg brides-in-belgravia-roberta-facchini-photography-23.jpg brides-in-belgravia-roberta-facchini-photography-15.jpg

“Frida Inspires Belgravia” display for Belgravia in Bloom by Neill Strain Floral Couture

“Frida Inspires Belgravia” display for Belgravia in Bloom by Neill Strain Floral Couture

IMG_9599.jpg IMG_9629.jpg IMG_9588.jpg IMG_9589.jpg IMG_9636.jpg IMG_9646.jpg

Our Frida Kahlo inspired designs, part of the Summer Collection.

W1718173_046.jpg W1718173_069.jpg W1718173_041.jpg W1718173_082.jpg

There were many special moments with the growers during my sourcing visits in Holland… We obtained the exclusivity of an incredible new, white, scented Rose grown by the Sassen brothers for VIP Roses which we named “Belgravia” to join their impressive range of garden Roses named after London landmarks. The very limiited production of this stunning garden Rose is available at the Belgravia boutique and our concession at Harrods when in season.

IMG_9377.jpg IMG_9389.jpg IMG_9392.jpg Unknown-1.jpeg

In August, Harrods hosted its highly acclaimed “Rarity Campaign” which included such rarities as an 18-karat gold-plated Renaissance clock, a signature Rolex watch made of sapphires and diamonds, white pearls Almas caviar, a signed portrait of Albert Einstein, and many more astonishing products and experiences. We were asked to provide a very rare flower and thanks to my contacts in Holland we were able to do so. Gloriosa is a relatively new flower in the cut-flower industry, available in red, pink, yellow and orange. White is a colour that cannot be created by the breeders. It only comes by nature and in Gloriosa it was one “accident in nature” in 2008 that allowed one Dutch breeder/grower, Bennie Ruizendaal, to produce it. Just perfect for the “Rarity Campaign.” Hence, Bennie’s entire production, only about 200 flowers per year, was grown especially for the Harrods Rarity Campaign and the actual 20 plants that produce them were at our concession so we could literally cut the flowers for clients upon request! Thank you Bennie for trusting us with your priceless plants!

gloriosa-tuber-floral-couture_000000000006143145_f.jpg IMG_0167.jpg IMG_0173.jpg IMG_0143.jpg

My visits to the growers each year are always a highlight and 2018 was no exception. In addition to visiting the Gloriosa and VIP Rose growers, I discovered new cacti and succulent growers while researching for our Frida Kahlo design, the growers of exquisite Delphiniums, delicate Lily of the Valley, Peonies and many more as well as the fabulous showgarden of Holland's most reputed Dahlia plant and tuber producer from where I was able to bring back to Belgravia many rare garden Dahlias never seen before in the U.K.

Visiting the Cacti grower Visiting the Cacti grower Cacti grower Cacti grower Up to century old Cacti Up to century old Cacti Succulent Grower Succulent Grower Our Lily of the Valley Grower Our Lily of the Valley Grower Delphinium Grower Delphinium Grower Dahlia grower for our "Cafe Au Lait" Dahlia grower for our "Cafe Au Lait" Our outdoor grown Peonies Our outdoor grown Peonies Jan and Richard van Ruiten Gloriosa grower Jan and Richard van Ruiten Gloriosa grower Alpen Pauline Dahlia Alpen Pauline Dahlia Jan and Elly Geerlings Dahlia producers Jan and Elly Geerlings Dahlia producers Le Feu du Soleil Dahlia Le Feu du Soleil Dahlia

Autumn brought us many joys, one of which was giving workshops at the new Belgravia boutique to create Pumpkin designs. Here are a few fond memories.

IMG_1162.JPG IMG_1168.jpg IMG_1176.jpg IMG_1173.jpg

2018 came to a beautiful end with an extremely busy Christmas season and much appreciation of our snowy white exterior display at the boutique.

Christmas at the Belgravia boutique Neill Strain Floral Couture

Christmas at the Belgravia boutique Neill Strain Floral Couture

Neill x